Brand Identity
March 2019
March 2019
SHAYA
Shaya is a NYC based luxury brand creating elevated essentials for pets and humans. Its name derives from the ancient Persian word for “worthy” and the Biblical name meaning “gift from God.” To its founder, there is no higher calling than honoring the animals you love –and the ways they live (and move) with you. They design pieces of uncompromising quality —such as pet carriers, collars, leashes and wearables— that connect owner and pet, because their time together is the ultimate luxury.
All of Shaya's products are ethically made, handcrafted in Italy using sustainable materials. A portion of every sale goes towards helping children with special needs get a service dog they otherwise could not afford.
We designed a bespoke wordmark that was heavily inspired in fashion magazine titles, drawing our own typography in didot style —known for its extreme contrast between thick and thin strokes. A special monogram was designed, based in the letter-shape of the brand initial in the logotype, mirrored in order to form a synthesis of a pet’s snout and at the same time a heart, symbol of the mutual love of pet and owner.
Brand Studio: Asís
Logo animation: Bruno Persico
Case Study Design: Clara Fernández, Francisco Andriani, Quique Carballo
Logo animation: Bruno Persico
Case Study Design: Clara Fernández, Francisco Andriani, Quique Carballo
