Campaign Art Direction & Design
August 2025
August 2025
Check Lyft
In collaboration with Special Guest and as part of 1stAve Design, were entrusted with designing the dynamic out-of-home billboards and digital assets that rolled out across New York City and San Francisco for the "Check Lyft" campaign.
Most riders have more than one ride-share app and Lyft isn't pretending otherwise. We encouraged people to lean into that behavior and do what they already do. Compare options, switch when it makes sense, and choose whatever works best in the moment. With bold, playful reminders across SF and NYC, we made it clear that loyalty isn't the point. Making the better choice for you is.
This campaign is provocation to consider something else. It's a call to action, and acts as a purposeful invitation. We told people they have a choice. To see whether they should use Lyft, or the other guys (Uber, Waymo, etc). It all boils down to this simple phrase: Check Lyft.
1stAveDesign
ECD: Gianluca Fallone
EP: Santiago Moncalvo, Paula Moura
Design & Direction: Asís
Design: Joao Lavieri, Gonzalo de Bonis, Quique Carballo
Motion: Murilo Almeida, Gabi Castanho, Andrea Staiano
Producer: Rachel Barreto
ECD: Gianluca Fallone
EP: Santiago Moncalvo, Paula Moura
Design & Direction: Asís
Design: Joao Lavieri, Gonzalo de Bonis, Quique Carballo
Motion: Murilo Almeida, Gabi Castanho, Andrea Staiano
Producer: Rachel Barreto
SpecialGuest
ECD: Aaron Duffy
Creative Director: Janice Shang
Accounts: Emily Walsh, Mary Castellanos
Agency Producer: Izabela Frank
1stAveMachine Producers: Christos Mountzouros, Madison Brigode
ECD: Aaron Duffy
Creative Director: Janice Shang
Accounts: Emily Walsh, Mary Castellanos
Agency Producer: Izabela Frank
1stAveMachine Producers: Christos Mountzouros, Madison Brigode
